A Journey Through Italian Wine

Cavinona Wine Club is a subscription service designed to help people discover the world of Italian wine through expertly curated monthly selections delivered to their doorstep.

The challenge was to define a distinctive identity for the Wine Club while building on the foundation of the parent brand. The goal was to create a visual system that could communicate both discovery and expertise—capturing the richness of Italy’s diverse wine regions while remaining accessible to a range of audiences, from curious drinkers to seasoned collectors.

The experience is built around learning through tasting, with each delivery offering a curated selection of wines alongside tasting notes, producer stories, and pairing suggestions.

I developed a cohesive identity that could scale across multiple channels, including Google Display Ads, social media content and campaigns, newsletters, billboards, and printed materials. The visual language combines storytelling with clear product presentation, creating a system that feels engaging and easy to follow.

The result is a flexible and consistent brand presence that supports ongoing marketing while elevating the subscription experience—positioning Cavinona Wine Club as not just a delivery service, but a curated journey into Italian wine.